Illustration is a very versatile tool that can be used in a variety of ways in design. And when it comes to web design it’s very well known.
Illustrations and cartoon drawings can really bring a web design to life. The advantage to using this technique is the fact that it can appeal to all ages of people, there is a very wide audience that this targets which allows the website to be anything it wants to be, heres a little example of illustrative web design.
This Website is based on a certain river, sometimes illustrative web design can be a fun way to explore history and iconic locations, it makes it a lot easier for some people to absorb information and prevent boredom.This is more of an informational take on the illustrative web design, there are a lot of different ways people like to implement this technique and in this case the designer has gone for a more serious and informational site. This could be good for engineering sites etc.My third and final choice is a site based on habits, it’s technically a quiz but created in a much more approachable way, instead of a boring quiz this designer has used this technique to make it more approachable, this would certainly make me do the quiz over a plain sheet of paper.
Illustrative web design is definitely a technique I would like to look into and maybe use myself.